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Help Actualize Creative Economy, Unpas FEB and Bandung Office for Culture and Tourism Signs Collaboration Agreement

Posted on March 6, 2022
Penandatanganan perjanjian kerja sama FEB Unpas dengan Disbudpar Kota Bandung. (Humas Unpas)

BANDUNG, unpas.ac.id – To help develop creative economy as well as implement MBKM program, Faculty of Economics and Business (FEB) Universitas Pasundan signs the collaboration agreement with Bandung Office for Culture and Tourism (Dinas Kebudayaan dan Pariwisata, Disbudpar). 

The agreement was signed by Dean of Unpas FEB Dr. H. Atang Hermawan, SE., MSIE., Ak and Head of Bandung Office for Culture and Tourism, Kenny Dewi Kaniasari at Grandia Hotel on Thursday, 24 February 2022.

The collaboration will cover few MBKM programs, including establishing internship, building the ecosystem of creative economy and implementing other activities related to University Tri Dharma. 

Dr. Atang also stated that he and his team has already given positive responses and waited for the program which will be carried out along with Disbudbar. This is also in line with the Unpas FEB’s effort on improving students’ soft sill which is getting increasingly demanding within people. 

“One of the methods to build students’ soft skill, especially in the context of practical thinking, is through collaboration,” he said. 

On its 46th Anniversary Celebration held on 8 January 2022, Unpas FEB had launched Community of Students Entrepreneurship (Komunitas Wirausaha Mahasiswa) formed to support the birth of individuals who are ready to face challenges. 

“Komunitas Wirausaha Mahasiswa is sustainable with Bandung Disbudpar program in developing the mindset and helping the community’s economy,” he said.

Kenny Dewi Kaniasari also looks forward to collaboration with Unpas FEB to overcome problems in the fields of culture, tourism and creative economy. 

“We need to collaborate with academics to restore the economy of Bandung after Covid-19 pandemic. Through Kampus Merdeka program, we hope that Unpas FEB academic community and students could contribute more ideas,” she hoped.

Kenny also said that Bandung has various potentials which can support the economy. There are 30 sub-districts; each of them has its own characteristics and local genius to be developed as the centre for creative economy.

This potential, as Kenny said, was still sporadic; so that it has not been links between the 17 sub-sectors of the creative economy yet. In fact, Bandung has become a role model for organizing the creative economy. However, its ecosystem has not yet been well-formed. 

“Bandung Disbudpar is now focusing on synchronizing the 17 sub-sectors to form a creative economy ecosystem. This collaboration is considered very appropriate because the creative economy is closely related to Unpas Unpas,” she concluded. (Reta)*

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