BANDUNG, unpas.ac.id – Universitas Pasundan was chosen as one of three universities to hold the national seminar in order to commemorate the 89th Anniversary of National Broadcasting Day (Hari Penyiaran Nasional, Harsiarnas).
Referring to the main theme “Transformasi Penyiaran di Era Digital”, the 2022 Harsiarnas seminar held by Unpas discusses on the topic of National Broadcasting and Soft Power, presenting keynote speaker Head of West Java DPRD Commission I Dr. Bedi Budiman, M.Si and Commissioner of Centre KPI Mimah Susanti.
It was also attended by Head of Centre KPI Agung Supio, Head of West Java KPID Adiyana Slamat and several commissioners of Centre KPI at the Hall of Unpas Campus I, Jalan Lengkong no. 68 Bandung.
Other than Unpas, Universitas Padjadjaran and Universitas Muhammadiyah Bandung were also chosen to become the host of the 2022 Harsiarnas National Seminar.
This year, West Java KPID was appointed as the host of the 2022 Harsiarnas anniversary. The entire series of the 2022 Harsiarnas will be held in Bandung, starting from 26 March until 1 April.
The 2022 Harsiarnas was also accompanied by Covid-19 booster vaccination program, outside parade of broadcast van radio, safari, gala dinner with West Java Governor, to the main event which will be attended by President Joko Widodo at The House Convention Hall, Pasir Kaliki.
The commemoration of 2022 Harsiarnas also coincided with the year of the implementation of the analogue switch off (ASO) or the transition from analog TV broadcasts to digital TV nationally.
Therefore, this year’s commemoration focused on the change of broadcasting method and technology. People who work in broadcasting industry and the community itself are forced to be prepared to face these changes.
In his speech Unpas Rector Prof. Dr. Ir. H. Eddy Jusuf Sp, M.Si., M.Kom., IPU stated that Indonesia is one step behind compared to the other ASEAN countries which has already implemented ASO.
ASO program is in line with the mandatory of UU Cipta Kerja which has been ratified in the plenary session of DPR RI. This law is predicted to be able to answer the deadlock in broadcasting regulations that has not been realized for decades.
“Several countries in Southeast Asia, such as Singapore, the Philippines, Malaysia, and Thailand, have already implemented ASO. I think that digital transformation efforts must be carried out as soon as possible to accelerate technology and provide a stimulus to the potential that may appear in society,” he explained.
Indonesian television industry should be more accelerative and balance the digitalization era, so that the television industry will not be one step behind compared to the internet technology.
Digital transformation provides many benefits and advantages. Apart from getting better and more sophisticated broadcasts received by the public, the content is also getting more diverse with more specific concepts and models of broadcast content.
“Not only improving broadcast quality, broadcasting transformation in the digital era is also able to grow the creative economy and develop a new broadcasting ecosystem supported by high-speed internet,” he added.
Furthermore, the Head of West Java DPRD Commission I, Dr. Bedi Budiman, M.Si. explained more about soft power, followed by a presentation about broadcasting by the Commissioner of the Central KPI Mimah Susanti. (Reta)*