BANDUNG, unpas.ac.id – The outbreak of Covid-19 pandemic has affected to various economic sectors in Indonesia, due to the implementation of activity restrictions. This regulation has an impact on the drastic decline in MSME turnover.
In Kertawangi Village, Cisarua District, West Bandung District, many MSME businessmen have experienced a decline in turnover due to the pandemic, one of which is the bamboo craft business.
To help increase sales and empower bamboo craftsmen in Kertawangi Village, Department of Business Administration, FISIP Universitas Pasundan appointed a team to give and provide a coaching and training.
The team is led by Dr. Siti Patimah, SE., M.Si. and consists of Erti Dinihayati, S.Stat., M.Stat., Fernanda Putri Turmundo, and Suheri as her members.
“We focus on doing our activities at Dian Setiawan’s business locations after doing previous survey and coordination,” she said on Tuesday, 21 June 2022.
Based on the results of the coordination, the partners admitted that they experienced a decrease in turnover, and even stopped production during the pandemic. In normal conditions (before Covid-19 pandemic), sales are always stable so that they are able to export their products to European countries, Saudi Arabia, America, and Australia.
“Partners have been running their business for the past 10 years. During the pandemic, partners were unable to run their business and almost went out of business because production was stopped, marketing activities were also closed,” she added.
To revive the business that almost went bankrupt, partners collaborate with other small business. Thanks to this collaboration, the turnover began to rise up.
“To make the turnover return to the normal condition as before the pandemic, we lead the partners to do the training through business management, including online marketing or online marketing,” she continued.
Not only that, the PKM FISIP Unpas team also provided production equipment in the form of a laser machine to facilitate the production of bamboo crafts, as well as providing simple bookkeeping workshops so that partners’ financial management will be more organized.
This equipment assistance was given because partners still use makeshift equipment to produce bamboo crafts.
“By implementing this empowerment activity, partner businesses can bounce back and produce more bamboo craft innovations,” he said. (Reta)**